News LocalCenterMilwaukee Wi

WUWM Lake Effect (Milwaukee)

Center local news. Over-indexes on Economy & Cost of Living (11.4×) and Culture War & Social Issues (4.8×).

5
Episodes transcribed
Aug 2026Aug 2026 covered
3
Episodes analyzed
7 tone reads — one per figure per episode
Mixed
No clear favorite or target
thin read

What This Tone Is Based On

The tone scores on this page come from analyzing how this show covers each political figure it mentions. Below is the breakdown of how many of those reads were positive, neutral, or negative.

Positive343%
Neutral343%
Negative114%

Net media tone Positive across 7 figure-in-episode tone reads (not audience/impressions).

How WUWM Lake Effect (Milwaukee) Differs from Other Shows

Overall this show runs more favorable than the rest of the media — mean tone +0.26 vs the media's -0.22.

Coverage Volume

Transcribed episodes per week — last 26 weeks

Sentiment Trajectory

Average weekly tone toward figures — green favorable, red critical

Not enough sentiment data yet
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United States3

Recent Stories

Schools Prepare for Future Floods
Positive2026-08-14

In response to last year's historic flooding, schools in Milwaukee are taking proactive measures to prepare for severe weather. Experts discuss the need for updated building codes and standards to ensure safety against increasingly frequent and intense floods. The conversation highlights the importance of incorporating new flood safety standards into future school construction and retrofitting existing buildings.

Friday 8/14/26: How schools prepare for floods, Wisconsin State Fair, MKELoveLetter
Milwaukee Woman Spreads Kindness
Positive2026-08-14

Katrina Lord has been spreading joy in Milwaukee through her project, Milwaukee Love Letter, where she leaves handwritten notes with inspirational quotes for strangers to find. Since 2016, she has written over a thousand letters, aiming to bring unexpected delight to people's days. Lord's initiative highlights the power of handwritten communication in a digital world and encourages others to engage in acts of kindness.

Friday 8/14/26: How schools prepare for floods, Wisconsin State Fair, MKELoveLetter
Wisconsin State Fair Celebrates 175 Years
Positive2026-08-14

The Wisconsin State Fair is celebrating its 175th anniversary, showcasing a rich history through various artifacts and exhibits. Archivists discuss the evolution of the fair, from its origins in Janesville to its current location in West Allis, and highlight the importance of preserving its history for future generations. This year's fair features displays that connect past traditions with contemporary celebrations.

Friday 8/14/26: How schools prepare for floods, Wisconsin State Fair, MKELoveLetter
Horse Girls Film Discussion
Positive2026-08-13

The episode features a discussion with Alex Madigan, producer of the indie film 'Horse Girls', which tells the story of a young woman with autism discovering her independence through hobby horsing. The film emphasizes authentic representation and the importance of having autistic actors portray autistic characters.

Thursday 8/13/26: Looking ahead to the November election, 'Horsegirls', MKELoveLetter
David Crowley Upsets Francesca Hong
Positive2026-08-13

In a surprising turn of events, Milwaukee County Executive David Crowley defeated State Representative Francesca Hong in the Democratic gubernatorial primary, despite Hong's significant lead in the polls. Crowley will now face Republican nominee Tom Tiffany in the upcoming general election, with endorsements and a surge in support contributing to his victory.

Thursday 8/13/26: Looking ahead to the November election, 'Horsegirls', MKELoveLetter
Milwaukee Love Letter Project
Positive2026-08-13

Katrina Lord has been spreading joy in Milwaukee through her Milwaukee Love Letter project, where she leaves handwritten letters with inspirational quotes for strangers to find. Since starting in 2016, she has written over a thousand letters, aiming to create connections and brighten people's days in a digital world.

Thursday 8/13/26: Looking ahead to the November election, 'Horsegirls', MKELoveLetter
Wisconsin's Fire Prevention Mascot
Positive2026-08-12

Torchy Timberloss, Wisconsin's fire prevention mascot, has been revived to promote the benefits of prescribed fires and fire safety. The discussion includes Torchy's evolution from a negative portrayal of fire to a focus on the positive ecological impacts of controlled burns.

Wednesday 8/12/26: primary election results, rise of socialism, 'It's All Local', Torchy Timberloss
Wisconsin Primary Election Results
Neutral2026-08-12

David Crowley emerged as the Democratic nominee for governor in Wisconsin after a surprising victory over frontrunner Francesca Hong in the primary election. The race was marked by a close vote count and a delay in reporting results due to issues with absentee ballots in Milwaukee.

Wednesday 8/12/26: primary election results, rise of socialism, 'It's All Local', Torchy Timberloss
Evolution of Socialism in Milwaukee
Positive2026-08-12

The discussion highlights Milwaukee's historical connection to socialism, tracing its evolution to the modern Democratic Socialists of America (DSA). The conversation emphasizes the similarities and differences between past socialist movements and the current DSA, particularly in addressing wealth inequality and community needs.

Wednesday 8/12/26: primary election results, rise of socialism, 'It's All Local', Torchy Timberloss
Mayor Kennedy's Book on Local Politics
Neutral2026-08-12

Glendale Mayor Brian Kennedy discusses his new book, 'It's All Local,' which critiques the disconnect between political parties and communities. He advocates for independent candidates and emphasizes the importance of grassroots organizing to rebuild community engagement in politics.

Wednesday 8/12/26: primary election results, rise of socialism, 'It's All Local', Torchy Timberloss
Community Smiles Dental Nonprofit
Positive2026-08-11

Community Smiles Dental, a nonprofit organization, addresses the dental care gap for underserved children on Medicaid in Milwaukee. With a significant number of children lacking access to dental services, the organization aims to provide necessary care while advocating for systemic healthcare changes.

Tuesday 8/11/26: Line 5 lawsuit, flooding and schools, affordable dental care
Line 5 Pipeline Legal Battle Update
Positive2026-08-11

The Seventh Circuit Court of Appeals ruled that Enbridge has been trespassing on tribal lands in Wisconsin for over a decade, affirming the Bad River Band's rights. While the court confirmed the need for Enbridge to stop operations, it left unclear the specifics of enforcement and next steps for the pipeline's removal.

Tuesday 8/11/26: Line 5 lawsuit, flooding and schools, affordable dental care
Schools Prepare for Future Flooding
Neutral2026-08-11

In the wake of last year's historic flooding, Milwaukee schools are reassessing their infrastructure to better withstand severe weather. Experts emphasize the need for updated building codes and standards to ensure long-term flood safety, as many existing structures were not designed for such extreme weather events.

Tuesday 8/11/26: Line 5 lawsuit, flooding and schools, affordable dental care
Democratic Gubernatorial Primary Developments
Hostile2026-08-10

The Democratic primary for Wisconsin governor sees significant shifts as Mandela Barnes drops out amid allegations, leaving Francesca Hong and David Crowley as frontrunners. The dynamics of the race are complicated by the presence of other candidates and the potential impact of absentee ballots already cast.

Monday 8/10/26: What to know before tomorrow's election, Wisconsin State Fair archives, Bay View history
Wisconsin Primary Election Insights
Neutral2026-08-10

Ahead of the Wisconsin primary election, officials emphasize the importance of voting within a single party's primary to avoid an overvote. Key details about mail-in voting and registration requirements are highlighted, ensuring voters are informed about the election process.

Monday 8/10/26: What to know before tomorrow's election, Wisconsin State Fair archives, Bay View history
History of Humboldt Park in Milwaukee
Positive2026-08-10

Humboldt Park, established in 1890, is recognized for its historical significance and community role. The park's development and features, including its lagoon and pavilion, reflect its evolution and importance as a green space in Milwaukee.

Monday 8/10/26: What to know before tomorrow's election, Wisconsin State Fair archives, Bay View history
Wisconsin State Fair Celebrates 175 Years
Positive2026-08-10

The Wisconsin State Fair marks its 175th anniversary, showcasing a rich history through its archives. Artifacts from past fairs are displayed, highlighting the evolution of the fair and its significance in the community.

Monday 8/10/26: What to know before tomorrow's election, Wisconsin State Fair archives, Bay View history