What keyword alerts miss:
the narrative — from the local audio they can't hear.
Other platforms tell you a clip aired. Catchwind tells you what it said — whether the tone is turning, and which markets are carrying the story. Read daily from hundreds of local and national audio feeds the keyword tools reduce to a name-match.
600+
Audio feeds read in full daily
not just clipped
90+
Local markets covered
the keyword tools skip them
Left · Center · Right
Framing split on every story
not just a mention
Daily
New coverage every morning
not on alert
Keyword alerts
- A name fired.
- A clip, stripped of context.
- You go listen and figure out what it means.
Catchwind
- What the narrative actually is.
- Whether tone is warming or cooling, week over week.
- How left, center & right frame it — with the audio behind every claim.
Who Catchwind Helps
Built for the teams whose job is the narrative.
Political Campaigns
Track an opponent's narrative and your candidate's share-of-voice, market by market.
PR & Comms Agencies
Watch a client's story and tone shift week over week — and catch a crisis forming early.
Newsrooms & Research
See which story threads are spreading across local audio — and jump to the source.
The medium everyone else overlooked
Your audience is forming opinions on podcasts. The incumbents still hand you a keyword clip — a name fired, the narrative lost.
The keyword-alert tools you already pay for stop at the name-match. Catchwind tells you what the coverage is actually saying.
The 2024 cycle made it undeniable: candidates chased voters onto podcasts because that's where the audience now is (as NPR reported). Local NPR affiliates, independent political podcasts, talk radio, city-specific shows: this is where narratives form before they reach the headlines. Traditional media intelligence barely touches it.
A local NPR affiliate floats a primary challenger three weeks before it reaches national.
A talk-radio host’s tone on your client flips from defense to attack — you see the week it turned.
The same vote framed “border security” on the right and “family separation” on the left, side by side.
Explore the platform
The full news picture, built from the audio — start wherever you need.
See the narrative, the tone, and how each side frames it.
Across hundreds of national and local feeds, updated daily — with the claims behind every figure traceable to the source audio, timestamped when we have it.
Explore News IntelligenceHow it works
From raw audio to structured weekly intelligence in three steps.
Monitor
Read what was said on local radio and podcasts without listening to the broadcast. 600+ feeds across 90+ markets, transcribed automatically as new episodes publish.
Extract
Every mention rolled up into a narrative: the claim being made, who's making it, the tone, and how each side is framing it — not just that a name came up.
Analyze
A plain-English weekly brief on how a story is moving, who's rising or falling in coverage, and how the narrative differs by region — instead of raw alert spam.
See your candidate, client, or beat — in a 20-minute demo.
Bring one name. We'll pull the last month of coverage live: the narrative, which way tone moved, how left and right framed it, and the clips behind every claim.