Marketplace Morning Report
Marketplace Morning Report offers a policy-focused, center-leaning analysis of business and economic issues, with a notable emphasis on inflation and technology.
What This Tone Is Based On
The tone scores on this page come from analyzing how this show covers each political figure it mentions. Below is the breakdown of how many of those reads were positive, neutral, or negative.
Net media tone Neutral across 56 figure-in-episode tone reads (not audience/impressions).
That average is a partisan split, not genuine neutrality — 25% of reads are positive and 25% negative, and they cancel to the middle.
How Marketplace Morning Report Differs from Other Shows
Compared to 98 outlets · Sep 2025–Aug 2026Overall this show runs marginally more favorable than the rest of the media — mean tone -0.02 vs the media's -0.08.
- Donald Trump+0.06more favorable vs. other showsShow↓↓ -0.20Other shows↓↓ -0.2629 eps
Delta = this show's tone toward the figure minus the average across all 98 other tracked outlets that covered them ≥3 times, Sep 2025–Aug 2026.
Positive = friendlier here; negative = harsher.
Editorial Identity
The editorial fingerprint of this center business show — who it elevates, who it goes after, and where it breaks from the pack.
Marketplace Morning Report is a business program that leans towards center-ground analysis, with a strong focus on policy issues, particularly inflation and the economy. The show tends to cover figures like Donald Trump and Kevin Warsh neutrally, while showing some supportive tones towards figures like Elon Musk and Sam Altman. Its coverage is heavily policy-driven, with minimal attention to political horse-race dynamics, reflecting its business-centric editorial stance.
The show champions discussions around inflation and technology, with a positive tone towards figures like Elon Musk and Sam Altman, who are associated with innovation and economic growth. It also shows a favorable stance towards Jerome Powell and Emmanuel Macron, suggesting a supportive view of established economic leaders.
Marketplace Morning Report stands out for its significant over-coverage of inflation and technology-related issues compared to other media outlets. This focus reflects its editorial commitment to dissecting economic policies and technological advancements, setting it apart from outlets that might prioritize political drama or scandals.
Who Marketplace Morning Report boosts and attacks
Tracked figures split by this show's average tone toward them, each with the clips behind the call — tap a quote to jump to the audio.
Marketplace Morning Report's prime targets are Donald Trump.
“The Trump administration has announced that it will not renew a major trade deal between the U.S., Mexico, and Canada.”
“President Trump says the ceasefire is, quote, over, but the talks can continue.”
“for Donald Trump to come out and essentially say, the ceasefire is over. It is really shocked people.”
Coverage Volume
Transcribed episodes per week — last 26 weeks
Sentiment Trajectory
Average weekly tone toward figures — green favorable, red critical
Whose coverage is ramping up — and dropping
Cooling on Donald Trump.
Nothing ramping this window.
“Across N days” = distinct days behind the recent count; a single burst means it’s concentrated in ≤2 days — treat as one story, not a trend.
Top Issues Marketplace Morning Report drives
Top Issues ranked by lift — how much harder this show pushes an issue than the average outlet. ≥ 1.25× over-indexes.
Marketplace Morning Report pushes Inflation hardest — 24.4× the average outlet's rate of coverage.
Thin sample — 14 analyzed episodes behind these issues; lift is directional.