2028 Watch
Republican field · #6 on the board
Ron DeSantis
Florida Governor
11% of Ron DeSantis’s news coverage is about running for president.
The other 89% is the day job. We only count the first kind.
Coverage about the race
18 episodes
last 28 days · #6 in the field
Where it airs
83% local
local outlets vs. national shows · last 28 days
Momentum
holding steady
19 → 18 episodes vs. the 28 days before
What the coverage said most recently
This week, Ron DeSantis was prominently featured in discussions surrounding his governance, political endorsements, and the upcoming gubernatorial primary in Florida, reflecting both his strengths and challenges as he navigates a competitive political landscape.
About the race = Episodes our tagger marks as substantively about a candidate’s 2028 prospects — running, primary positioning, endorsements, nomination polling — not their current job, policy fights, or 2024. Tagging is AI-assisted and precision-tuned — it under-counts rather than over-claims. Being on this board is an editorial call about who’s being discussed, not a prediction or an endorsement.
This measures how much of the news audio is about a candidate’s 2028 prospects — not how popular they are, how they’d poll, or who’ll win. It’s a map of the conversation, not a forecast. Data through Aug 25, 2026.