The Big Show (WHO Radio 1040)
The Big Show on WHO Radio 1040 is a center-leaning local news program with a strong focus on economic and trade issues.
What This Tone Is Based On
The tone scores on this page come from analyzing how this show covers each political figure it mentions. Below is the breakdown of how many of those reads were positive, neutral, or negative.
Net media tone Positive across 11 figure-in-episode tone reads (not audience/impressions).
How The Big Show (WHO Radio 1040) Differs from Other Shows
Overall this show runs more favorable than the rest of the media — mean tone +0.18 vs the media's -0.04.
Editorial Identity
The editorial fingerprint of this center local news show — who it elevates, who it goes after, and where it breaks from the pack.
The Big Show is a center-leaning news program that primarily focuses on policy-driven discussions, particularly concerning economic and trade issues. It operates with a local perspective, often highlighting how national and international policies impact the Des Moines area and Iowa's agricultural sector. The show tends to cover figures and topics with a neutral to slightly supportive tone, reflecting a balanced approach to news coverage.
The show champions issues related to the economy and trade, with a significant emphasis on topics like energy independence and U.S.-China trade relations. Figures such as Tucker Carlson and Gavin Newsom are covered in a supportive manner, indicating a nuanced approach that appreciates diverse political perspectives.
The Big Show stands out in its substantial focus on trade and tariffs, covering these topics over 23 times more than the average outlet. Additionally, its coverage of energy independence is significantly higher than typical, reflecting its emphasis on issues critical to Iowa's agricultural economy. This focus on policy over character-driven narratives distinguishes it from other media outlets.
Coverage Volume
Transcribed episodes per week — last 26 weeks
Sentiment Trajectory
Average weekly tone toward figures — green favorable, red critical